Instagram has always been awash with colourful accounts. As a Rainbow Hunter I’ve spent a lot of time stalking them. There are some truly remarkable colourful Instagram accounts out there that will boost your mood in an instant, as their vibrant pictures and reels land on your feed – and we could all do with some of that energy as a January pick-me-up.
So, if like me you could do with a daily dose of colour, start with my recommendations for the Best Colour accounts to follow on Instagram.
I originally published this list on Blue Monday in 2019: the ’20 Best Colour accounts to follow’ but it’s grown for 2023’s Blue Monday to 50 include new accounts and others that have since caught my eye.
Which will you follow?
Criteria for the Best Colour & Most Colourful accounts on Instagram
All shortlists have a bias according to the author. There are millions of Instagram accounts and it’s no easy feat to compile a ‘best 50.’ So I created a selection process which are standards they need to meet to be recommended as the Best colour accounts on Instagram…
Content Not Follower Numbers
Follower numbers are irrelevant. This list is not about Instagrammers with huge followings, but people who genuinely love colour, it’s clearly their passion and they share it in an inspiring way.
This shortlist focuses on real people and real lives (apart from the Ai accounts!)
Alive and Kicking
I’m only including active accounts that have posted content within the last 6 months.
People Not Brands
I’ve made this distinction because I didn’t want it to feel like a sponsored post. There are infinite brands who have budget behind their accounts and you may have come across them by their adverts on your feed. This shortlist focuses on real people and real lives.
However, I’ve limited each category so that there’s a diversity content topics. It would have been easy to only feature bloggers, artists or influential individuals but I want the list to have a mix.
The hardest part was deciding who to leave out.
Originality & Creativity
There are numerous accounts that share other people’s Instagram accounts but then there are people that put in time and effort to curate their own feeds and it’s these creative minds who I salute and who you’ll see on this list – featuring topics including art, design, food, crafts and travel, but original content not re-posts.
Of course, there are many other brilliant and beautiful colour themed accounts (which leaves room for me to update this post in the future!) but for now, these are my recommendations for the Best Colour accounts to follow on Instagram right now in 2023 to brighten up Blue Monday 2023 and beyond.
Do you agree wit my recommendations? Have I forgotten anyone you think deserves a mention? If so, let me know in the comments. Here goes…
The London Colour Walk community is a group of colour-loving creatives that meet up once a month in a kaleidoscopic gathering in East London’s Old Spitalfield’s Market. At each gathering a group photo captures all the outfits and on their Instagram account you can see these colourful clans.
TOP TIP: If you’re keen to follow more colour fashion accounts check to see who the account is following because it’s mostly the regular folk that attend and you’ll find some bonus colourful instagram accounts to follow.
One of my favourite Instagram accounts period – Sam’s incredible dressing up costume ideas are so imaginative, as are her many happy bakes. Since I started following Sam, she’s got married and had a child and these two life changes have slotted into her colourful content with such ease it’s joyful to see. You will love stepping into her retro-tinged world.
When Siobhan appeared on TV screens as a contestant on Interior Design Masters, coloured hair folk like myself finally felt seen. Her makeovers were magnificent and her Instagram is a fun curation of her maximalist home, cute clothing and gorgeous interior makeovers.
Speaking of Interior Design Masters, Presenter and Head Judge of the show Michelle has curated her Instagram to help people find their favourite colours. Each square flows into another photo of a different shade of the same colour, creating different sections and colour palettes. Very clever and very inspiring.
Ramzy’s pictures have a rainbow fantasy theme and will appeal to anyone who loves the unicorn aesthetic. Plus I can’t help but think if only many of the worlds they created were real.
Artist Extraordinaire Sue Kreitzman is someone I am lucky to call a friend. She lives in the most colourful home in London surrounded by handmade creations. Her grid is a diary of her colourful antics and antiques!
Leslie describes her feed as visual optimism. I particularly adore her quirky compositions and the interesting angles.
Woolly wallhangings – every single one is amazing, together they are overwhelming – it’s like a grid of crafty dreams.
Despite being an active Londoner I’ve still not managed to spy Bond Wimbledon riding around on London’s most colourful bicycle but at least we can catch up on his colourful roadtrips via this extraordinary collection of photos.
Queen of decora fashion, Kristina is always accessorised head-to-toe in a kitsch rainbow aesthetic, giving her account a kooky, cool and colourful edge. It’s really quite something scrolling through and seeing her many artistic ensembles.
With its distinct ‘Tropical Maximalism’ aesthetic, Sisi invites us into her colourful home which is constantly being updated with new creative ideas. There are many incredible colourful interiors accounts and I easily could have filled this line-up with them. I decided that’s best saved for a future post so keep an eye for that and for now I’ve chosen Sisi to represent : )
Inspiring arrangements, rainbow-hued artwork, handmade goodness and home accessories; there’s a bit of everything on Martha’s account which makes for a very relaxing scroll through.
An entire account filled with flowers created by botanical stylist Susan, which are utterly gorgeous. A joyous and energising floral feed.
Bold graphic patterns and colours from a henna artist based in Malaysia who’s always smiling (and we could all do with seeing more smiles and less pouts.)
There are so many south Asian artists to follow on Instagram, but for now I’m picking Fatima to represent because I really like her block colours and consistently colourful digital art (and I also have a separate post about my favourite south Asian artists to follow, an update of that article to follow soon!)
A Scottish rainbow artist, Sarah’s intuitive paintings are mesmerising and magical, see how she creates her commissions and perhaps even order one yourself.
Considered ‘the’ global authority on colour, 3.5million people follow this account to keep up-to-date on colour trends and it’s definately one to follow if you’re new to following colour-specific accounts to ease you in, and inspire you.
Mental health, creativity, life: Amina shares her rainbow existence, the good, the bad and everything in between on her vibrant Instagram.
A whole heap of pink content for a lover of pink who has been wearing only pink for nearly 20 years!
The queen of tinsel fashion and crafts, this account seriously sparkles!
Colour Witch Manya’s beautiful account is dedicated to natural colours and natural dyes and she runs some fascinating workshops online where you can also try your hand at making your own colours. Just magical! Oh and I really want to go to one of her in person sessions in India too : )
Highly stylised digital art and striking futuristic portraits – how can I star in one? I love them! The hair, the outfits, everything!
Whether fungi is your friend or fiend, this account is educational and filled with colour palette inspo so you’ll really get your content’s worth when you follow.
Dopamine Designer Rachel Henderson is the queen of upcycling furniture and room transformations all sprinkled with her warmth and positive vibes – I love how generous she is sharing her techniques too.
This account has to be enjoyed from the reels tab – step into a fantastical world of light, colour and pattern in these optical illusion style digital artworks.
Heidi makes natural pigments using the earth and her beautiful curation of photographs and dyes can be admired for hours. A reminder that colour isn’t just about bold brights; natural neutrals are just as powerful.
An educational account by colour forecaster Anna Starmer, different industries look to her for advice on the latest and best colour combinations and trends that she sources from around the world.
Experimentations, squeegee action and patterns galore this is the kind of account that makes scrolling breaks acceptable.
Guaranteed to bring joy to your day Lizzy Harry’s main account shows her illustration design work and online shop but her ‘home’ account has more of a lifestyle feel and captures every day colour in an inspiring way.
Tanya Schultz is an Australian artist known for her pastel appreciation and candy coloured art installations. Her account is filled with dreamy sculptures.
I could have featured any number of street artists in this round-up but again, I feel like the topic deserves it’s own post so for now I’m choosing David to represent because his spray can work has such a distinct aesthetic. I love how he juxtaposes neon with darkness but creates so many different compositions with this consistent colour palette.
From street art to performance art, Izzy doesn’t just dazzle with her mesmerising moves – her lighting scheme is next level and I am here for it.
I should really be sending you to Grace’s TikTok as that’s where their content thrives but their Instagram is also the home of rainbow aesthetic appreciation. Their outfit curations often include handmade pieces but it’s their make-up and beauty looks that are worth keeping an eye on – so much raw talent!
It took me a week to compile this epic post and I got through a lot of biscuits so it’s only right I share of my fave cookie accounts, take a scroll threw to admire how all the colours change and blend.
An entire account dedicated to plant-dyed pasta – yes it’s a niche but it’s an impressive one. The recipes and concepts on this account are very appealing and it’s so good to know this the food isn’t coloured with additives and nasties, but plants!
AI imagery is more than a growing trend, it could well be the future of visual creativity. If you want to admire what’s happening in the world of computer-generated art, get following this account – the colour palettes throughout the grid are stunning.
Uber-vibrant resin creations immortalised as trays where neons reign. There’s a lot of hypnotic resin art on The Gram but I love the iridescent nature of some of these designs and how the artist shares the process.
Katie doesn’t just make her own clothes, she designs their patterntastic prints as well, while stying her outfits in a joyful way. Guaranteed to make you up your wardrobe game.
Hand-stitched balaclavas – now you don’t see those every day. Artist Kamila is a 3D embroidery expert whose designs have a striking, unexpected aesthetic.
I could have chosen an account with real edible bakes but as this blog is in favour of handmade crafts here’s some fun, fake cakes instead!
There’s no one quite like Taryn, the thrifty queen of hatmaking, upcycling and second hand clothes and ‘probably the most colourful woman in Ireland.’
More Ai creativity, this time couture focussed – all these ai accounts are very eerie but this colour palette is extremely delicious.
Colour therapy and sound go hand-in-hand and you can appreciate both in this account of Allison a Vibe Alchemist (coolest job title ever?!)
I love the extreme detailing that goes into Scott’s digital illustrations they have a Where’s Wally feel to them, a lot of time can be spent appreciating each one.
Yes to more green plant energy – if you’re not yet following any plant lover accounts yet then I highly recommend it for a dose of calmness from nature. This is a beautiful account.
Its so easy to get lost in travel content, it’s a form of storytelling in its own right but no one spins a tale quite like Erick. Each of his candid shots are colourful and accompanied by poignant stories.
It’s tough being honest about your personal life for all to see and hear but I love how artist Soofiya uses art as their medium to find their authentic expression.
I confess that as much as I love fashion and travel and style and craft….it’s the animal accounts that I really enjoy. Julian’s photography captures so much character and the colours are so stunning, they really take you to these moments of magic.
Friends regularly tag me in colourful hairdresser accounts and I love seeing how popular rainbow-hues have become alongside all the creative techniques. If you’re one of those folk that dreams of dyeing their hair but in reality won’t do it, live vicariously through these unique souls and their hairdos.
51. BONUS ACCOUNT @momtazbh (aka my account!)
Well I couldn’t not mention my own account! I feel like I joined The ‘Gram late but as soon as I started posting photos all my photos were naturally colourful. My grid is based on my everyday life.
I don’t go out of my way to plan colourful backdrops, it’s genuinely what I wear, where I go and what I get up to so you’re guaranteed a regular dose of crafts, art, travel and colour.
Online colour therapy
So there you have it – the Best Colour accounts on Instagram, follow them for your fix of colour therapy. Exposure to so much aesthetic fuel will uplift your scrolling adding positive vibes to your day.
I hope you like my colourful recommendations…and Happy Blue Monday!
This blog post was originally published on Blue Monday January 2019 and featured 20 of the Best Instagram accounts to follow. For this January’s Blue Monday in 2023 I updated that original list with new accounts and have deleted a few that no longer exist or no longer meet the criteria.
I intend to update this post at intervals so if you would like to recommend a colourful account that I’ve not mentioned please do let me know. You can leave your thoughts in the comments or email me: email@example.com – thank you.