Pantone Colour of the Year 2024
By Momtazbh
Over the last few days Pantone have been teasing the art and design industry and social media community with the news that the Pantone Colour of the Year 2024 announcement is imminent and they’ve finally let the cat out of the bag! Pantone ‘Peach Fuzz’ is is the shade everyone will be talking about – their Pantone Colour of the Year 2024 and their 25th Colour of the Year to date.
Thankfully, it’s a vast improvement on paint band Dulux’s Colour of the Year Sweet Embrace which you can read about in my previous blog post and which I found to be very bland, almost a non-colour.
Caught by the Peach Fuzz?
The first thing that sprung to mind when I heard the name Peach Fuzz was the sweet – fizzy peach shaped jelly confectionary which are half pink, half orange.
Haribo have their own version of it, but in the 80s/90s it was also one of the first vegetarian sweet flavours you could get at Health Food Shops. The texture was very jammy!
They had a distinct synthetic flavour, similar to a peach perfume I had a kid from Avon that I hated! In fact that perfume made me despise anything to do with peach when I was younger. But as an adult I’m very drawn to the calming, soothing properties of it, making it a good choice for Pantone Colour of the Year 2024.
What does Pantone’s Peach Fuzz symbolise?
A soft, gentle and inoffensive colour, Pantone Peach Fuzz has a name that makes the shade sound more impactful that it is. It’s far from being a loud colour and is instead a shade that’s rather discreet where as Fuzz makes it sound much quirkier!
Pantone says it’s a ‘warm and welcoming shade that becomes a sanctuary during a time when many are seeking care and community.’
I love this notion of colour creating a sanctuary but I think the most interesting thing about the shade it how it will compliment so many other colours. Alone, too much peach can feel a bit dated…in a 1980s Peach Melba Barbie kind of way…
They also say “PANTONE 13-1023 Peach Fuzz is a gift to the senses, creating a symbiotic relationship between our sense of taste, sight, touch, and scent.’ This is fascinating from a Colour Therapy perspective where colour isn’t just about visuals, but feelings and physicality too.
When paired with other colours Peach Fuzz will feel more luxurious, appealing and practical. I think we’ll see a lot more peach appearing in colour palettes across the board, but not too much Pantone Peach Fuzz on its own.
Pantone Colour of The Year 2024 – Peach Fuzz – first impressions
I’m compiling this within the hour of the announcement being made by Pantone on their Instagram. but it’s not a huge surprise. Peach has already been seen in 2024 catwalk collections and various celebritie have also associated with the colour in recent years. Beyonce and Rihanna have both had peach moments. And being natural ‘trend setters’ it makes sense to have a colour that’s already attracted interest in the past.
Like all colours, Pantone Peach Fuzz feels and looks different digitally than it will in person. On some social media posts it looks much more orangey and in others more soft.
Here’s some variations and how we might see Peach Fuzz come into fruition, I love the fact someone has already tagged a sunset as peach!
The Verdict: Peach Fuzz
What do you think of Pantone Peach Fuzz? Have you been Caught By The Fuzz?
Well I had to share The Supergrass track after that didn’t I?!
By Momtazbh
